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  • Attention Preggy Mums! IKEA Wants You To PEE On Their Ad

Attention Preggy Mums! IKEA Wants You To PEE On Their AdWait! What?!

If you’re pregnant and in Sweden, well, lucky you as IKEA wants you to get their cot at a discounted price…as long as you’re willing to ‘pee on their ad’!

Swedish advertising agency Åkestam Holst has upped the ante when it comes to pregnancy testing, working with Mercene Labs, to come up with an advert that urges pregnant women to ‘pee’ on an ad of furniture giant IKEA for a huge discount on a cot.

Attention Preggy Mums! IKEA Wants You To PEE On Their Ad

The ad appears in Amelia, one of Sweden’s most influential women’s magazines, Adweek reports. It says: “Peeing on this ad may change your life.” It shows a Sundvik cot priced at 995.

All you have to do is rip the page out, pee in a certain area on the paper, and in just a few minutes, you’ll see (not two lines) but the special discounted price of the cot!

Attention Preggy Mums! IKEA Wants You To PEE On Their Ad

Gross? Well, for that special price, wouldn’t you do anything?

Sadly, the promo is not available in Australia, but would you be willing to pee on the ad if it does become available here?

Source: Essentialbaby.com.au

What do you think of this ‘interactive’ strategy?

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